Strategic behavioral advice
Science based advice for sustainable behavioral change
Transforming behavioral insights into sustainable impact.
BEHAVIORAL SCIENCE & STRATEGY
Whether it’s sustainability, social cohesion or healthier lifestyles, every change starts with understanding what truly drives people. Using behavioral science and strategic insight, I ensure your campaign, story or intervention not only stands out, but also moves people to take action.
COLLABORATION
Behavioral science
& Storytelling
At Nami, a video and campaign agency driving positive sustainable change for people, the planet and/or animals, I turn behavioral research into creative concepts that truly connect.
Framework
01 - GETTING STARTED
The desire to create change is all it takes to begin. Clients often come to us with questions like “We want to make a real difference” or “We want to create impact.” That intention alone is enough to get started.
02 - EXPLORE & ALIGN
In an initial conversation, we explore your question in depth to get to its core. We look closely at behavior, desired outcomes, and key performance indicators (KPIs). Once all input is clear, we present one or more tailored proposals, each with a correspon-ding quote.
03 - RESEARCH
I add the behavioral science layer to ensure your campaign is not only visually compelling, but also strategical and impactful. Why do people behave the way they do and what actually motivates them to act? This research is always carefully tailored to your question and target audience.
04 - FINAL CONCEPT
Based on the behavioral insights and your selected proposal, the creative team develops a concept with a message that resonates, sticks and moves people to act. How a story is told determines whether people truly engage or remain observers.
CASE
“Meaningful investments”
How do you embed your mission that long-standing anthroposophical investors continue to feel seen and committed (and ideally increasing their investment) while also being attractive to new investors?
By combining consistent storytelling with measurable outcomes and transparent communication, investors become part of a larger, shared narrative. When people feel involved, connected to the purpose, clearly see what their contribution enables and understand the lasting impact they are creating through measurable results, trust grows. This creates an environment in which investing becomes not just a financial decision, but a meaningful and values-driven choice.
Approach
FASE 01 - UNDERSTAND
Real change starts with understanding people. Through behavioral research, we uncover the behaviors, motivations, and decision drivers of your audience. This allows us to see what works, what doesn’t and how to make your message truly resonate.
FASE 02 - RESEARCH
Behavioral research is always tailored to what’s needed. We integrate insights from neuroscience by exploring how the human brain functions in today’s society. We identify the patterns that shape behavior, as well as the barriers that stand in the way of change.
FASE 03 - CREATE
We translate insights into a creative solution strategy. Whether it’s a campaign, interven-tion, or long-term project: everything is designed to create meaningful and measurable impact
FASE 04 - OPTIMIZE
We track performance, measure outcomes against KPIs, and use new insights to refine the strategy for lasting impact. This ensures your message to drive meaningful change and sustainable impact over time.
CASE
“Integrity that works”
How do you strengthen integrity-driven behavior within an international organization of over 40,000 employees?
By acknowledging how our biology, social patterns and leadership dynamics influence decisions around integrity, you create a crucial foundation for an approach that truly lands. When leadership consistently provides psychological safety and sets the right example, communication is transparent and consistent, understanding will grow around why acting with integrity can be challenging. This, in turn, fosters a culture in which integrity becomes the norm again, embedded across every level of the organization.
The investment
LEVEL 01
NUDGES & TWEAKS
✔︎ entry friendly, quick impact
✔︎ focus: rapid activation
✔︎ outcome: short-term results
Gently nudging people (using techniques like framing and social proof) so that in everyday situations (even subconsciously)the right choices are being made.
€795,-
VAT excluded / starting from 795,-
LEVEL 02
CAMPAIGN WITH IMPACT
✔︎ most popular option
✔︎ focus: specific behavior goal
✔︎ outcome: medium term result
Focused on a specific behavioral goal, this program identifies behavioral barriers, encourages ownership, and drives (collective) action
€3250,-
VAT excluded / starting from 3250,-
Level 01 included
LEVEL 03
STRATEGIC BEHAVIORAL DESIGN
✔︎ build a strategic foundation
✔︎ focus: values, culture
✔︎ outcome: long term impact
For those who want to turn strategy into visible, lasting behavior, and embed values & identity sustainably in the way we live and work together.
€8295,-
VAT excluded / starting from 8295,-
Level 01 + 02 included
LET’S TALK
Want a campaign that moves people, not just informs them? Ready to make real impact and spark action?
Share your thoughts and see what we can do for you!
